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Previous SMA Meeting:

Thursday, April 23, 2009

"Economic Effects on Staffing Management and Recruitment – Strategies for Survival, Techniques to Manage and Thrive, Job Security and How to Shine!”

Sponsored by:

Click Here to Download Shannon's Presentation

Recap of the Meeting:

Thank you to all who attended our January HRACI luncheon program, “Online Social Networking – I’m on, now what?”

Shannon Seery-Gude of Bernard Hodes Group, presented an outstanding, interactive session, inspiring a full house of 141 registered attendees!

Participants learned how to increase their understanding of improving the experience on corporate career sites to connect with candidates and build candidate communities, and how to better attract and build relationships with potential candidates via social networking sites like FaceBook and LinkedIn. Also discussed were the changing expectations of the emerging workforce, how NOT to spam, how to complete your profile and how to leverage your corporate career site and next generation tools to build relationships. The moral of the online social networking story is “always be helpful and patient”!

Shannon is an avid user of social media and a self-prescribed “geek”. She loves the internet and insists that Facebook is NOT only for your kids. Here are some highlights from her discussion.

The Changing Workforce:

• Most people talk about the generational differences of the workforce, Shannon focused on the changes in technology and how they effect the changing workforce
• Everyone, across all generations is familiar with basic technology tools like Google, Amazon, eBay, etc. so technology touches all generations in some way.
• People are still influenced by friends, colleagues, family when making decisions
• “ Word of mouth” has changed with technology. Where we are being influenced has changed, but who we are being influenced by has not.
• The impact of the internet, Google and social networks on your corporate brand and on your personal reputation is very important to recognize
• Changing workforce tools include: Social networking sites, Career websites, Blogs/Podcasting, Photo sharing and video sharing

Why Social Networking?

• Exponentially expands your ability to link with others efficiently and effectively for a whole scope of purposes
• Deepens existing relationships
• Can be used to expand your personal brand
• Note: Consumer opinions posted online carry the second highest trust and credibility factor for decision makers
• Social Networking site examples: LinkedIn (27 million professionals with ave income of $109,000), Facebook (130 million active users), MySpace (100 million active users), Classmates (50 million registered users)
• Corporate attitudes toward social networking: 64% of companies in the US deny access to social networking sites and 54% of HR leaders have had to discipline employees on the use of these sites.
• Anticipate more policies coming out around this this year as it becomes a more acceptable networking and talent recruitment media for companies.

How to start:

• Create a profile, make it as complete as possible
• Search for and join related groups
• Invite your contacts to connect with you
• State your networking goal in your profile summary
• Make sure you read profiles before connecting with others, some people may not want to be contacted by recruiters.
• Be careful about what you write on social networks – others can see it and it can impact your personal brand
• Be patient, not everyone checks their sites daily

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