HRACI Consultant's Forum
Friday, June 5th, 2009
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Leading Edge Marketing in Indianapolis

In this challenging environment, marketing is becoming increasingly important. This program will feature three panelists that will identify leading edge, cost effective marketing techniques that work in Indianapolis.

Bob Chenoweth will address how to reach new strategically targeted prospects while staying “top of mind” with current contacts. Bob will demonstrate how to showcase your expertise and services by posting new or existing content to the Internet and combining that with email marketing to dramatically (and cost-effectively) increase reach.

Many Human Resources practitioners would like to reach out to specific audiences - or even the general public - with their message, but don’t know how to go about it. Who, exactly, is their audience? What is the message? And how do they go about reaching those people? Communications professional Ann C. Smith will share some tips on pitching press releases and story ideas to the news media. Ann will provide insights on fine-tuning your message and choosing the most effective and cost-efficient vehicle to deliver it.

Rachael Neely will discuss social media… Twitter, Facebook, LinkedIn, and blogging… and how to use these sites to increase your business, gain awareness, and expand your client base. How do you tweet? Should I have a personal Facebook profile or Fan Page? And what kind of return should I expect from social media sites? These questions and more will be answered. You will walk away with the confidence and enthusiasm to build your presence on the web, and the knowledge on how to maximize your business through social media sites.

About the Panelists

Bob Chenoweth is the founder, President and Chief Creative Officer of TipTopics LLC. A professional writer, content and media consultant and graphic designer, Bob also owns Chenoweth Content & Design LLC, which specializes in helping business owners and operators craft messages that communicate, illuminate and resonate.

Ann C. Smith is a highly experienced communications practitioner with expertise in both corporate and agency public relations. Ann led the public relations program for Cummins Engine and the public relations division of the $5 million marketing communications agency, Rosetta. An award-winning journalist, she served as Assistant Managing Editor of a daily newspaper, the Courier-Tribune, and Director of News and Public Affairs for a pair of radio stations, WGTC and WTTS. Today, she is the owner of her own agency and holds Women’s Business Enterprise (WBE) certification from the State of Indiana and from the City of Indianapolis. Her company offers a wide variety of communications services to various organizations. Ann is a member of the Hoosier Chapter Public Relations Society of America, the Greater Indianapolis Chamber of Commerce and the Kiwanis Club.

Rachael Neely is a marketing strategist at The Sanders Group, a multimedia and marketing firm in Indianapolis. Rachael focuses on providing clients with integrated marketing solutions that will shorten their sales cycle and improve closing ratios through creating prospecting tools and measuring outcomes. When creating a marketing strategy, Rachael considers every client’s unique challenges, goals, and objectives in order to continuously improve client outcomes. She is on the marketing committee for the American Diabetes Step Out event and the Hoosier Work/Life Conference. In Rachael’s spare time, she volunteers at Girls Inc and teaches a class on “media and self-esteem” to IPS students.

This program has been approved for recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI). The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

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