IndySHRM Consultant's Forum
Friday, November 13, 2009

Beyond Facebook – Legal Issues in Marketing Your Company

The popularity of social media has led to a whole new area of legal risks. Do you know your organization’s legal risks when it comes to using social media? In this program, Hannah Kaufman Joseph will help participants gain an understanding of the different types of marketing and promotions that can be used online and the associated legal risks, including a basic explanation of intellectual property principles, requirements of sweepstakes and contests and guidelines for using social media.

• The difference between trademarks and copyrights and the rules for using protected intellectual property in online marketing
• The basic rules for sweepstakes and contests
• Explanation of the fine print for a promotional offer
• The risks and rewards of using social media
• When to use terms of use and privacy statements

Hannah Kaufman Joseph is an attorney at Hollingsworth & Zivitz, PC where focuses her practice on business law and entrepreneurial services. Hannah is an Indiana business attorney who provides common sense guidance on complex issues including business entity selection and formation, commercial and real estate transactions, strategic planning, drafting and negotiation of contracts and leases, trademark, copyright, and licensing, and business disputes. Hannah is one of the only attorneys in Indiana to offer experienced legal guidance on promotional law, including advertising, sweepstakes, contests, consumer privacy, and e-commerce related issues.

Prior to joining Hollingsworth & Zivitz, Hannah worked as corporate counsel to The Finish Line, Inc. As Finish Line corporate counsel, Hannah gained a unique understanding of balancing the business needs of a for-profit enterprise against the legal risks that face every company. Hannah and her husband have also started their own business, King David Dogs, an Indianapolis restaurant that has already opened two locations in less than three years. These combined experiences have given Hannah a unique perspective into the legal needs of a small business owner. Hannah is an entrepreneur, and can therefore provide thoughtful, cost-effective guidance to individuals hoping to start-up a for-profit enterprise or facing business-related legal issues.

Additionally, Hannah has handled matters including securities fraud, compliance with state and federal securities registration requirements, private placement issues, commercial contract disputes, business litigation, and employment issues.

Aside from the practice of law, Hannah is an animal lover, an avid reader, a free-lance writer, and an ardent Colts fan. She enjoys spending time with her husband, twin sons and two dogs.

This program has been approved for recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI). The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

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